“Snatched” - what is really being snatched from you?
The world is abuzz with talk of Kim Kardashian’s new face contouring contraption and I have to say, the irony is that it looks like it’s designed to shut women up, but it’s making them speak out.
I must admit, when I saw it, my first thought was: That looks like a contraption they bound women up in to keep them from screaming when they sent them to asylums the early nineteeth century. My second thought was: You’d have to be “crazy” to wear something like that. Is this really where we’re at—all in effort to look “snatched”?
Let’s talk about this obsession with being “snatched” - because these beauty standards have become too much, and what this unrealistic and unhealthy ideal actually snatches — it’s not our waists or our jawlines…It’s:
Our money.
Our connection to our bodies.
Our self-love.
Our sense of worthiness.
Our authenticity.
Our confidence.
Our power.
The thing about this whole “snatched” trend is that it’s not just about body shaping, it’s about identity shaping.
With a quick google search you’ll find "snatched" defined as someone who looks: “exceptionally attractive, stylish, or well-put-together, especially in terms of appearance or fashion”. Other descriptors used were words like: flawless. Yes, flawless—like we should all strive to have some “perfect” image. And we wonder why perfectionism, and people pleasing are such deeply ingrained patterns in the female psyche, and why issues with body dysmorphic disorder and poor mental health are on the rise.
It’s time we call it what it is: a distraction, a trap, and a blatant attempt to reduce women to the sum of their painfully and disdainfully perfected body parts for the appeasement of a toxic, patriarchal, and consumer-driven culture.
The worst part? We all know this industry profits off our insecurities, but we keep feeding it because it thrives on our deep-rooted sense of unworthiness, pushing us to believe we are never enough unless we’re perfect. Why? Because it keeps us stuck in endless patterns of trying to purchase our way to “enough” instead of ever actually feeling it.
The convergence of social media influence (with it’s AI filters), rising rates of body dysmorphic disorder (BDD), increased demand for cosmetic procedures, and escalating mental health issues among women underscores the need for a balanced approach to beauty standards and ethical marketing practices.
It’s heartbreaking to watch women turn their bodies into a project—something to fix, optimize, perfect and know that someday, these toxic ideals will shape the inner voices of the beautiful little girls that we’re raising to take on the next generation. We live in a world that tells us we need to shrink ourselves to be worthy, but what if the real power lies in expanding? In embracing our whole selves—flaws, softness, and all. In expanding our power through the rejection of external validation in favour of building deeply rooted confidence and self-worth that cannot be shaken by the outside world?
What do we do? How do we fight a system designed to keep us distracted, weak and small? By starting a quiet inner revolution that ripples outward. In a capitalist society, we fight with the refusal of our attention, our time and our money. We flight by flipping off auto-pilot and slowing down enough to put on a critical lens, and connecting with ourselves honestly—asking: what message is this product sending me? What do I think buying this thing will really give me?
When we stop chasing that "snatched" ideal, we reclaim our wholeness—the true source of our power and feeling “enough”. And we realize we were never meant to fit into someone else’s perfectly contoured and curated box. We are meant to shine in our authenticity, to be powerful not in our appearance, but in our embodied presence—in our connection to our truth, our values, and our sense of self.
So for me, not only do I refuse to buy these body-shaping products, but I refuse to buy into the belief that my value is determined by how tightly I can squeeze myself into someone else’s distorted ideal. And not only do I not believe in spending my money or time feeding an unrealistic image of what women “should” be, but I refuse to sit quietly while I let these “ideals” erase women’s relationship with themselves and their real, perfectly imperfect and wholly beautiful bodies. I refuse to sit by and watch these trends quietly erode the self-love, mental health and identities of women.
So I’m speaking up. I’m breaking free. And I’m inviting you to join me in the quiet inner revolution. Stop feeding into a system that makes us feel small, and let’s remember that true beauty isn’t in the contour of our jawline or the size of our waist. It’s in our ability to stand tall, speak our truths, and love ourselves exactly as we are.